Web Resources > Driving Traffic > Advertising > Banner Ads
Although you don't see any kind or form of banner ads on the FindMyHosting.com site, they are very popular on many web sites. It is questionable as to exactly how valuable they are, but they do get your name out (commonly called Branding)
Banners are normally billed on a cost per thousand impression (CPM) basis - you pay a fixed $ amount for a fixed number of thousand impressions. The CPM will vary dependent on the site you advertise on. Also it is generally a good idea to target your banner ads to sites that match or relate to the subject of your site.
|
Quick
Tips For Banner Ad Design
|
 Make
it simple - not complex |
| Make
a good first impression |
| Make
a call to action - click here! |
| Use
words that grab attention |
| Promote
the benefit of your site |
| Animation
catches the eye ! |
It is important to be professional with your banner ad. You only get a second or two of viewer attention, so it is important to make a good first impression of your business. Your ad must be simple but still convey the benefits of your site. Don't try to explain the features of your site in your banner ad, you can explain these on your site when the banner gets clicked on. It is also important that your banner tells the viewer what to do next, normally to click on the ad.
If you have a large business and expect to spend a large budget on online advertising then you will probably consider the use of a professional design company to create your banners.
The common measure of how a banner ad performs is called click through ratio (CTR). This is the ratio of views to actual clicks. Don't be disappointed if the number is much lower than 1%, but do create several banners, test them and see which work most effectively.
Banner exchanges are a way to get your banner ads displayed on different web sites. These can be free and you earn impressions everytime you show an impression on your site. There are some links to banner exchange sites in the resources at the bottom of the page.
Banner Ad Standard Sizes
Advertisers will normally expect you to provide your banner ads in standard sizes. The table below lists the common sizes. You will also find in the resources list at the bottom of the page some links to sites that can create banner ads for free.
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Banner
Size
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Name |
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468
x 60
|
Full Banner |
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234
x 60
|
Half Banner |
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392
x 72
|
Full Banner with Vertical Navigation Bar |
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120
x 240
|
Vertical Banner |
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125
x 125
|
Square Button |
|
120
x 90
|
Button1 |
|
120
x 60
|
Button2 |
|
88
x 31
|
Micro Button |
Resources For Banner Advertising
Annimation
Factory - animation and clip art useful for banner creation
QuickBanner
- A free banner creation site
