Web Resources > Driving Traffic > Advertising > Ezines

Ezines can be a very effictive way to drive traffic to your site. These on-topic newsletters filled with useful articles are opt-in. This means that the readers have requested them and so generally they read them. You can place text ads in ezines and they can have much higher response rates than banner ads.

Advertising in an ezine is not the only way to benefit from these marketing devices. You can also write articles for ezines. Ezines need content and your article will be on-topic and have a link to your web site at the end. In the resources section at the bottom of the page you will find some useful links on how to start writing articles for ezines.

A third potential way to benefit from ezines is to start your own. The visitors to your web site are the obvious first potential opt-in readers. This is also a way to capture potential clients. It is important though to be responsible with any emails you collect. If a visitor to your web site signs up for your ezine / newsletter, then suddenly starts receiving off-topic junk mail because you passed on their email to a 3rd party, it will ruin your reputation. Check the resources at the bottom of this page for useful links that outline how to start your own ezine.

Resources For Ezines