Web Resources > Driving Traffic > Advertising > Offline

If your site is local in reach then it is unlikely that you will be found on the web by your target market via web marketing. For local business sites use offline advertising to promote your site. Of course if you can get a link or recommendation from a local popular web site you should do that also.

Local offline marketing can be very effective to drive traffic to your site. If you have a locally focused web site then it is likely that your site is backing up an existing brick & mortar business which you already advertise. You can put your web site URL on your business cards, stationary, packaging etc to let people know about your site. To reach new customers via advertising to let them know about your site you could use any or all of the following

• Radio
• Local TV
• Flyers
• Direct Mailing
• Billboards
• Newspapers
• Local magazines

If your site is national or globally focused then offline advertising can still be a valuable tool, but to have an impact it will cost significantly more. Many online businesses advertise offline, companies like Ebay, Yahoo, Amazon all run TV ads but they spend millions to do it. Also, this type of advertising is an effort to brand their web site, to make it a household name, so that people automatically remember their web site at the right moment. If you have the budget

Midsize businesses can also benefit from offline advertising. Magazines that are focused around your target market can be effective places to advertise.

Resources For Offline Advertising