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Data Transfer (Bandwidth)
This is the amount of data that is transferred from an account as visitors view the pages of the web site. If you have a web site with lots of video, audio, and images that gets many visitors per day, you would have to make sure that you choose a host that will allow large amounts of data to be transferred. If you choose a host that only allows 200 MB of data transfer per month, and your site transferred 500 MB per month, then the host may stop half of your visitors from viewing your site and you could lose potential customers. Your best bet is to try to find a host that offers at least a Gig of transfer. A gig is more than enough for most web sites. As a general rule, 500 MB of data transfer is equivalent to 20,000 page views.
If you have a very small site and you only expect to have a small number of visitors each month then you might want to leave this as "Any Amount is Okay"
Some hosting companies offer "Unlimited" bandwidth. Be aware that in reality there is no such thing as unlimited bandwidth and this is somewhat miss-leading. Hosts state unlimted bandwidth on the assumption that most sites will not use very much bandwidth. You will certainly run into problems if you expect to have a very high traffic site and are relying on a promise of unlimited bandwith. We recommend that you ask what the true bandwidth limit is if you expect thousands of visitors to your site and the plan you are interested in states unlimited hits or bandwidth.